Ethos or Bust

Leadership To-Do

By Craig Otto | Leadership Insights

In the movie Draft Day, Kevin Costner plays the General Manager of the Cleveland Browns. At the start of the movie, he writes a note to start his draft day and puts it in his pocket. The film follows him through a whirlwind of trades and developments leading up to the draft, keeping the audience guessing about his first pick.

When he finally makes that pick, his decision shocks everyone—the owner, the coach, the staff, and even the player he selects. This bold choice stuns his management team, highlighting the conflict between following consensus and standing firm on one’s principles.

As he reaches into his pocket to reveal the note, it reads, “Vonte Mack, No Matter What.” Vonte Mack is the player he commits to drafting against all odds. This moment reveals a deep aspect of Costner's character: his unwavering belief in accountability and the importance of assessing people’s character over their capabilities.

In the spirit of this Costner's character, I’ve created my own note to start my day: “Do the right thing. No matter what.” While this phrase is easy to say, it can be incredibly challenging to implement. Most decisions are complex, especially in my role as Quality Manager, where I often find myself acting as the arbiter of right and wrong—the conscience of the organization.

Leaders operate under constant scrutiny, with every decision and action closely examined. Inaction, too, can be seen as a decision. Even well-intentioned actions can be criticized if perceived negatively. Positive outcomes may come under fire if the means to achieve them are viewed as less than noble.

Ultimately, the test of time reveals true leadership. There’s no such thing as a perfect leader, but one’s ethos will become evident over time. Leaders who prioritize honesty, transparency, and trust will be respected in the long run. Leaders who earn the respect of their teams foster natural alignment within the organization, leading to respected business results.

It is often said that one either “dies a hero or lives long enough to become a villain.” Personally, I’ve oscillated between being viewed as both hero and villain due to my decisions. This fluctuation does not stem from malicious intent; it simply reflects my humanity.

Leaders cannot be expected to be flawless. However, when a leader faces negative perceptions, it becomes essential to rely on doing the right thing and to communicate openly with their team. The best way to shift perceptions is to engage directly with people, to understand their experiences. Spending a day in their shoes, being visible, and demonstrating vulnerability through humility and empathy can be transformative.

Recently, I've encountered numerous challenges, both personally and professionally, witnessing other leaders making unethical choices. I've had strangers confide in me and seek help, making this one of the most challenging times in my life. As leaders, once we become aware of a situation, we bear responsibility. Inaction can render us complicit in behaviors or perceptions that are harmful. We must take action to address these issues.

While the wrongdoings of others may be beyond our control, it remains our duty to stand up for what is right. This message is for all leaders grappling with the struggle to do the right thing: we are not alone, and we will reap what we sow. Do the right thing. No matter what. Ethos or bust.

I want to extend my gratitude to everyone who has ever worked for me, followed me, or been coached by me. A leader is a reflection of their people. I am nothing without you. Your belief in me fuels my belief in you. People mirror their leadership, and I will always advocate for doing what is right for you. You deserve nothing less.